Client Work → Sportsgirl
Sportsgirl
Description
Melbourne-born youth retailer Sportsgirl look to combine creativity, play and experimentation in their branding establishing a unique style often open to design interpretation. Sportsgirl, looking to shape the future with their presence in the industry, are looking for bold, confident and fun designs with sustainable opportunities
With the client's vision leaning heavily into the idea of a fruit market, I wanted to replicate the design of boxes you would find at a market stall. The kinds packed with fruit, varying colours and lots of character. What better way of suiting sustainability then turning fruit market box inspired packages into containers that are filled with everyday items.
Visual Direction
Packaging
3D Design
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